Directors: Caroline Bassett (PI), David M. Berry (Co-I), Sally Jane Norman (Co-I), Tim Hitchcock (Co-I), and Rachel Thomson (Co-I).
/// Launching Sept 2015 ///
The fundamentals of light, surface, and movement are key to conveying how objects move, interact, and exist in space and in relation to each other. Realistic lighting shows seams, divides space, and indicates moving parts... Motion respects and reinforces the user as the prime mover... [and together] They create hierarchy, meaning, and focus (Google 2014).This notion of materiality is a weird materiality in as much as Google "steadfastly refuse to name the new fictional material, a decision that simultaneously gives them more flexibility and adds a level of metaphysical mysticism to the substance. That’s also important because while this material follows some physical rules, it doesn’t fall into the old trap of skeuomorphism. The material isn’t a one-to-one imitation of physical paper, but instead it’s 'magical'" (Bohn 2014). Google emphasises this connection, arguing that "in material design, every pixel drawn by an application resides on a sheet of paper. Paper has a flat background color and can be sized to serve a variety of purposes. A typical layout is composed of multiple sheets of paper" (Google Layout, 2014). The stress on material affordances, paper for Google and glass for Apple are crucial to understanding their respective stances in relation to flat design philosophy.
Glass (Apple): Translucency, transparency, opaqueness, limpidity and pellucidity.
Paper (Google): Opaque, cards, slides, surfaces, tangibility, texture, lighted, casting shadows.
|Armin Hofmann, head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. Designs from 1958 and 1959.|
mainly focused on the use of grids, sans-serif typography, and clean hierarchy of content and layout. During the 40’s and 50’s, Swiss design often included a combination of a very large photograph with simple and minimal typography (Turner 2014).The design grammar of the Swiss style has been combined with minimalism and the principle of "responsive design", that is that the materiality and specificity of the device should be responsive to the interface and context being displayed. Minimalism is a "term used in the 20th century, in particular from the 1960s, to describe a style characterized by an impersonal austerity, plain geometric configurations and industrially processed materials" (MoMA 2014). Robert Morris, one of the principle artists of Minimalism, and author of the influential Notes on Sculpture used "simple, regular and irregular polyhedrons. Influenced by theories in psychology and phenomenology" which he argued "established in the mind of the beholder ‘strong gestalt sensation’, whereby form and shape could be grasped intuitively" (MoMA 2014).
|Robert Morris: Untitled (Scatter Piece), 1968-69, felt, steel, lead, zinc, copper, aluminum, brass, dimensions variable; at Leo Castelli Gallery, New York. Photo Genevieve Hanson. All works this article © 2010 Robert Morris/Artists Rights Society (ARS), New York.|
|Notes, reproduced in Lewandowska and Ptak (2013)|
Xerox Palo Alto Researchers using Tabs, Pads and Boards (Weiser 1991)
Through a number of refinements and empirical experiments [Xerox] settled on range of device categories that seemed to be needed to negotiate a computational media landscape, dividing them into three classes: tabs, pads, and boards: tabs are 'inch-scale machines that approximate active Post-It notes', pads are 'foot-scale ones that behave something like a sheet of paper (or a book or a magazine)', and boards are 'yard-scale displays that are the equivalent of a blackboard or bulletin board' (Weiser 1991: 80). It does not take much imagination to see that Apple's strategy has followed the Xerox research to a remarkable degree, except for one glaring exception [of the TV screen] (Berry 2011).Benedict Evans, trying to understand how they fit into everyday life practices (Evans 2014). Again, I argued, "Xerox team saw computation as a distributed system, not a self-contained device. That is, that they understood the importance of the network for computational media. This immediately transformed the kinds of information that each of these classes of technical device was able to use and transmit to others, and most importantly these devices were programmed to understand the importance of the real-time stream, above and beyond that of historical data and media. Indeed, they even referred to 'liveboards'".